Blog de Jon Valencia | SEO, Marketing Online, E-Commerce

SEO, stands for Search Engine Optimization.

But what is SEO?

R: It’s a set of techniques to make a website (personal or not) ranks well on search engine sites (Google and Yahoo mainly), i.e. that it shows up in the first positions on web results when someone (potential customer, buyer or just visitor) searchs for a particular keyword. Personal Definition.

For example: we look up the keyword ‘blue pencil’ on Google or Yahoo, and then, it shows up 10 relevant results (by default) relevant to the search that we key in; good, the higher our example site be on these results, the more chances the searcher gets into the website and could end being a customer.

Google through its extensive algorithms has clasified and indexed billions of websites according to a set of factors, and thus, determined which ones have been more relevant for a keyword, in this example ‘blue pencil’, and they show up a list of results with high probabilities that match with our searching. These factors and the order of importance of each one (the “weight”) is top secret for each company (Google, Yahoo, MSN and so on) due to the high chances of misuse for getting first places positioning.

These techniques have been undusted gradually by worldwide web developers or people related to these corporations through “trial and error” techniques or internal information; although it’s hard to believe that someday the order of importance of each factor will be known or released as I previously mentioned.

Why is SEO important?

Because it’s more likely that the website gets more visitors if it’s well ranked on search engines like Google or Yahoo. If someone comes into that site through the search results and gets a proper information, usually, that person looks for more related info. Now, if the site offers products or services, the chances are bigger that this visitor becomes a customer.
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